Four Advantages to Using Rickshaws to Advertise Your Business
Pedicabs are bicycle taxis people use to move around town. People not only love them because they’re fun to be in, but also because they’re an eco-friendly form or transport. And as their popularity continues to rise, lots of brand have seen their great potential and are using them for marketing purposes. Pedicabs are a great medium for direct outdoor advertising for a number of reasons. Here’s a look at the reasons they can be of great value in your marketing efforts.
Lower advertising costs
It’s relatively less costly, generally speaking, to advertise on pedicabs than on traditional media such as radio, TV and magazines. The value you get may pay many times over, considering the number of people your advertising will be exposed to. Many local businesses are using rickshaws to market their products or services at an affordable rate and are reaping the rewards. This form of marketing is however not limited to the smaller businesses; big brands like HBO also use them to raise brand awareness among locals. Online companies can also supplement their online marketing efforts with rickshaws as their offline advertising vehicle.
Advertising – My Most Valuable Tips
Greater brand exposure
Practical and Helpful Tips: Advertising
Being a form of mobile advertising, pedicabs will in a given hour expose your brand to as many people as can be reached. As the driver slowly moves from place to place, many people will get to see the branding/advertising on the back and have enough time to read the message clearly. Since the rickshaw will pass close to foot traffic, you can be sure that the visibility will be very high. The more distance the driver cloaks in a day, the greater your brand’s visibility.In a town like San Diego where a lot of people troop into town for various conventions all year round, pedicab advertising can be a great sponsorship opportunity for your business.
Perfect for distributing samples
What better way to have your marketing materials and product samples distributed than using rickshaws? These three-wheeled bicycles will nicely double up as a distribution vehicle when you want to give away product samples to potential customers. If all you need is to distribute pamphlets and brochures, you can be sure they’ll be handed to many people, as the pedicab can cover quite a distance in a day.
Pedicabs are eco-friendly
When you consider that pedicabs are very much a “green” or eco-friendly mode of transport, there is hardly a reason not to like them. So every time you advertise with a pedicab company, you are in a way promoting a clean, sustainable mode of transport. People who like to get around town are likely to create a positive association with your company when they look at the branding on the pedicab.