Integrating Influencer Marketing In Your Campaigns
In the past few years, the role that influencers have in promoting and marketing content has been noticed. As a matter of fact, this is among the various reasons to why more and more content marketers have opted to include influencer marketing and several other means of content promotion in their campaigns. Many companies started to invest in such as it showed promising results to in influencer marketer statistics.
Instagram, Twitter, Facebook and YouTube are only some excellent examples of social media sites that are ideal for sharing contents in which these platforms can easily amass millions of people every single month.
Say that you find an influencer marketer and has established a relationship with them, they can open new doors for you. But then, the true question here is, how you can put together content marketing as well as influencer marketing on the same page? In relation to this, you might want to be aware of the tips below.
Number 1. Find out the authorities in your niche – every single niche has its authority and these are basically the people who have experience and vast knowledge in their respective field or industry and they can impart what they know to others. Many people are actually in need of these tips and professional advice and due to the reason that they look up to these authorities, they can be influenced by such and follow their link. In doing so, the influencer has a big impact on the consumer’s behavior on what or where to buy. Thus, if the influencer is on your side, they can directly point these people to your store and make a quick sale out of it.
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Number 2. Evaluate the influencer – you just can’t contact all influencers at once since it will be a waste of your energy and time. Reality bites, a big number of them will just ignore you or even worse, many are just not suitable for your brand for some reasons.
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Ideally, pick those whose content has high relevance to your brand after all, size of the influencer’s following isn’t the only factor to be considered when working with one.
Number 3. Establish your relationship with the influencer marketer – it is hard and a bit awkward at first to find out how you can connect with your prospect. Starting small is the simplest and the least creepy way to do it. Drop a simple comment on any of their recent posts, follow them on Instagram or Facebook, subscribe to their blog, retweet their posts and such for the following weeks. Until they start noticing it, do not stop in doing so and when it comes, that’s the perfect time to start taking actions by being friendly and respond to their replies, this pushes them to check your stuff and the rest follows.