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Effectiveness of Applying Brand Activation Marketing industry is an extremely important part of the economy of all nations around the world. In the advent of technology, the competition between firms has been boosted to a higher level and everyone is giving their best to gain the maximum market share possible. Firms are aimed at excelling in the selected field that they are persuading. More and more companies are adapting modern strategies because of the need to rise above the usual marketing plans. Previous approaches that were effective years ago are unacceptable these days so businesses really need to create and formulate innovative promotional methods that will suit and cater to their brands in an attempt to bring customers to purchasing or availing their products and services. This method of exploring new ways of supporting and highlighting a company brand is currently termed as Brand Activation. Companies are not just to implement certain marketing strategies that come their way. For these strategies to be of good use to the companies, they have to have a long term objective that will sustain the clients and keep them interested to purchase and avail the products and services offered by companies. The most famous strategy that is employed by most companies these days is managing the brand. Many businessmen are seeking for tactics and tools to take care of their brand accordingly. Brand activation is not just a short term technique rather this is a marketing process that brings products or services alive by way of making a brand experience. Many companies are using several virtual strategies such as flashing the products and services of a certain brand on television or posting posters and billboards with their corresponding tagline to emphasize their advantage over other brands. But these are already not adequate because companies are becoming smarter and smarter and customers are wanting for more than just intelligent talk.
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For these reasons, firms are needing to highlight their core brand values for their brand activation. One or two core values are chosen to be activated in an attempt to communicate their brand values to their targeted consumers. If a specific corporation has a lot of products, the product manager will just select one a product to go with the product activation. If this method is carried out by the product manager prudently and without ambiguity, the brand activation will extensively increase the product market of a particular corporation.
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Brand activation is an efficient solution to gain popularity and credibility to the target population. Clients nowadays are requiring first-hand experience of the product to see the difference from other brands. Also, as the companies are extending direct interaction with the target population, they are meeting the emotional appeal towards these people. Once the clients have a first-hand experience, they will then evaluate if the claims of the companies as stated in their advertisements in brand activation match with what they are products and services. The truthfulness of the companies will greatly influence the buying choice of their clients.