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The Basics Of Wide Format Print.

it is in 2013 that digital wide format print was identified two be very vibrant in the print market. There are however, three major reasons why the wide format print is increasingly gaining popularity among people, this may be as a result of increased demand to meet customer demands as need for commercial printer specialist.

in this kind of print there is a wide rate of technological development. There are new ways of printing and designing emerging each day such as signage, package prototyping as well as label printing that seem to be emerging each day.

While the capabilities of individual wide-format printers continue to evolve apace in terms of resolution, colour gamut, speed of production and range of supported substrates, the integration of these devices into both the production workflow and the wider environment of their owners’ businesses has largely been neglected.

The majority of wide-format printers is operated as stand-alone devices, often with one RIP per machine, and is isolated from other print production workflows or MIS/ERP systems. Products to facilitate this integration are available, but lack of customer focus, awareness or trust in automation have been barriers to their uptake.

Wide-format work typically requires more complex finishing than other types of print, sometimes to the point where the direct print costs are only a small part of the total job value. Wide format printing most of the time happen as a one time job that requires a lot of time management, elaborate finishing as well as shipping and creative inputs. Most of the producers of wide format print are very reluctant in accepting automation as the norm of this kind of jobs is customerization.

However, the manual method of doing it is not as good as they think it is as wit results into wastage of resources and time over time. It is worth to understand that over time it becomes tedious not to be able to load color uniformly as well as to utilize the machines efficiently without leaving some of them idle.

Every point at which manual processes occur is a point at which costs can rapidly be added and yet these costs are often unaccounted. Job costing models based on ‘per square metre’ pricing can lead to work being done at a loss, especially where time spent on file preparation before output is not recorded. Since there are no bottlenecks in place, it becomes very difficult to identify those areas whereby money is being lost as there are no available details to facilitate this.

As the wide-format print provider market becomes more crowded and competitive, margins will come under increasing pressure as they have in offset print.

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