Digital marketing is the 21st century brand of advertising of brands/products delivered through digital channels, such as search engines, websites, social media, email, and mobile apps. The following are the most common types of digital marketing, which are recognized in the Internet.
Ads that are located on the top or side of a search engine results page, are referred to as paid search or pay-per-click (PPC) advertising, in which, as an advertiser, you pay when you ad is clicked or you can tailor your PPC ads to appear when specific search terms are entered in the search engine results page, which is supposed to be targeted to a particular audience. PPC ads are contextual advertisements that appear when a person is searching for a particular keyword or term.
The search engine optimization (SEO) is an indirect form of digital marketing, which, if you have a website, optimizes the content, technical set up, and reach of your website so that your pages appear at the top of search engine result for a specific set of keyword terms, where the ultimate goal is to attract visitors to your website when they search for products, services, or information that are related to your business.
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Content marketing is another indirect form of digital marketing, which is the fuel that drives the digital marketing activities, in the sense that it helps your business ads get noticed in social media and it gives you something of value to offer customers in emails and paid search ads. Content marketing is all about creating clever content that is relevant to your audience, letting them see your website as a valuable source of information.
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Social media is the most influential form of digital marketing, such that many business ads rely on social networks, like Face Book, Twitter, Instagram, to get global exposure, where you can have millions or more viewers, such that the more your audience wants to engage with your ads content, the more likely that they will share it to others, which in effect will gather more audience on your social media accounts, and that they may eventually end up as your prospective customers. For marketers, it’s not just enough to just post on your social media account, you must weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities.
The quickest and most direct way to reach customers with critical information is through email marketing, because customers are very attached to their emails; however, successful email campaigns must be trustworthy, relevant, conversational, strategic, and must be coordinated across channels.
Due to the constant use and proximity of mobile devices to its owners, the opportunity for mobile marketing to enter into mobile devices is incredibly important, such that there are many ways to market on mobile devices, SMS and MMS to in-app marketing, the key factor is to determine the right method to market your business.